A little more considered

The most useful finds are the ones that fit the life you actually lead.

Known is an independent English-language journal about thoughtful gifting, welcoming homes and considered everyday style. Our name comes from iwantyoutoknown.com: a place to gather the small things worth knowing before you choose what to buy.

Perhaps you are looking for a housewarming present that will not become clutter. Perhaps your spare room needs to welcome a guest and still work as a home office. Or perhaps you want a pair of shoes you will reach for on an ordinary Saturday. These are the everyday questions our guides start with.

Useful advice, without the guesswork

We organise our writing around real situations: space, budget, routines, care requirements and the person who will actually use something. We include the reasons to choose an item, the reasons to skip it and the details worth checking before you buy.

Our publication is edited under the Known Editorial Desk byline. Articles are research-based editorial guides, not laboratory tests. We do not imply we have bought or used every item mentioned, and we do not assign invented star ratings.

How we make recommendations

We distinguish a useful category of product from a particular retailer’s offer. Product details, prices and availability change, so our guides encourage you to confirm the latest information on the retailer’s own website. Lifestyle photographs illustrate a setting; they are not evidence of a product test.

We may earn a commission through affiliate links, and our advertising is clearly labelled. Commercial arrangements do not guarantee inclusion or a favourable recommendation. Read our Affiliate Disclosure for the details.

Questions, corrections and partnerships

If you notice an error, have a question about a guide or want to discuss a relevant collaboration, contact hello@iwantyoutoknown.com. Include the article link and the detail you would like us to review. We do not sell products or fulfil merchant orders.

Begin with our gift guides or explore the home journal.